The stickiness factor This involves constructing a communication in such a way that it can have an impact. Skilful teaching and learning is interactive involving repetition and active involvement. In epidemics, the content of the message and the messenger delivering the message constitute the quality of stickiness and matter a lot in making a message to spread. The law of the few works hand in with the stickiness factor and says that there are exceptional people capable of starting epidemics and all that needs to be done is to find them.
The power of context In the power of context, epidemics are responsive to the environment and surroundings in which they occur. The broken windows theory, which is an epidemic theory of crime, articulates that crime is infectious and can spread to a whole population.
The power of context and the broken windows theory are the same and are both based on the principle that an epidemic can be inverted by fiddling with the tiniest details of the immediate surroundings.
In the power of context small intimate groups have the power to amplify the epidemic prospective of a communication or concept. As an agent of change the first lesson of the tipping point is that effecting change through a word of mouth epidemic requires only a few effective people who are connectors, mavens and salesmen.
Resources have to be concentrated on these three groups. This is called the band aid solution which is highly cost effective, handy and remarkably multipurpose solution to a great number of troubles.
It involves solving a challenge with the least amount of resources which may include effort, time and cost. The second lesson is that how a message is packaged and the way it is delivered will determine whether it will be acceptable or not. The messenger delivering the message also has an influence on how receptive the message will be and whether it will have the desired effect.
The other lesson is that change is possible and that people can drastically change their manners and values in the face of the right kind of motivation. We are strongly affected by our immediate surrounding and the character of those in our vicinity.
When we control the size of a unit we can significantly improve its receptivity to new concepts. Modifying the way information is delivered can significantly improve its stickiness.
And finally locating those few influential people who hold a lot of social power can change the direction of social epidemics. Conclusion The above lessons are very important in designing messages that will be effective in transforming communities and in delivering interventions that will be sustainable. The few influential people in such communities should also be located for the interventions to be successful. If the people do not buy into the new message being planned to be delivered then, the message will not be received easily by the community.
Paul Revere sent his message in the evening because the majority of people are sleeping and when they are woken up by a noise they are more susceptible to listen.
The Tipping Point is a brilliantly written book that will change your outlook on famous fashion trends, falling crime rates, and the success of best selling novels. Malcolm Gladwell uses interesting examples throughout to make his book an enjoyable read. By the end of this book Gladwell will make you believe that any immovable object can be tipped if it is pushed in the right place. The Tipping Point is an interesting take on how one small act, trend or circumstance, can create an amazing chain reaction.
These incidents can cause trends everything from trends to epidemics. Malcolm Gladwell sure has a way of giving us an interesting view of the world around us, and his perspectives are always a pleasure to read. The tipping point is that place in the lifecycle of the act, trend or circumstance when the growth of the act, trend or circumstance in question takes off.
Gladwell explains how one small act can start a change reaction that creates big results, such as hush puppy shoes making a comeback, television shows that have staying power, as well as health epidemics running rampant, after many decades of stability.
Mavens are the types of people who have their pulse on what is going on in the world. These people do not intend to persuade us or sell us anything. They are here merely to support us with the information that they have gathered to answer our questions on products, circumstances and events. Connectors are the people who are social networkers. These are the people in our lives who are often around people.
They also know many people and that have many people in their sphere of influence. These people play an important role in our lives. The example Gladwell used at the beginning of his book is the six degrees of Kevin Bacon game, where we can often connect movie actors and actresses back to a movie that Kevin Bacon starred in, inside of 6 connections. This is a perfect example of the connectors in our lives. We can often think of a few people that connected us to everyone else that we knew.
The Tipping Point gives many examples and concepts around how small circumstances create big change, and the influences that create that change. This book is without question an interesting twist on the events that commonly happen around us, bundled up with some human nature concepts. This is definitely worth the read. Throughout the whole book Gladwell has the great ability to draw the reader into simple concepts with examples and stories, resulting in the reader being able to recognizing themselves in the examples and stories and seeing where they would put themselves if they were in those situations, allowing them to think what they would do to change the situation at hand.
While reading this book I was interested in the way Gladwell enhanced his theories with concrete examples and stories, making the book very effective in getting his point across. Although I cannot agree with all his points and solutions to some of the situations and theories, I thought this book was very well written and very educational, giving the reader many things to think about, allowing their brains to adapt to something new and synthesize the information.
I would definitely recommend this book to anyone; it includes great topics of discussion making the book good for classes to read together and discuss the different theories together.
Malcolm Gladwell gracefully describes the ways in which a trend or fad becomes a ubiquitous social norm in The Tipping Point. His compelling discussions make comparisons to seemingly unrelated events, such as the spread of S. His subject material is presented with humor and coherence, and can be appreciated by high school students and college professors alike. It shows the little, random and amazing things that happen and make a big difference. The book contains the three main ideas that drive the studies to seem so unusual; the Law of Few, the Stickiness Factor and the Power of Context.
The Law of Few means that a couple of people have a more significant influence on things that happen than the rest of society. The Stickiness Factor is the concept that repetition is a very impactful strategy that causes people to remember things more easily.
The Power of Context is how a little change in the circumstances of an environment can have an impact on the events that occur there. So when all of these things are studied and really paid attention to, it is bizarre how they apply to these theories and are important to society. It opened my eyes to the fact that such little things really can make a huge impact on things. It was a unique perspective on sociological studies and unique occurrences that happen every day.
You need to create a community around them, where those new beliefs can be practiced and expressed and nurtured. It demonstrated the great advice that Gladwell brings to the novel. His writing style is very creative and particular. I thought he was a very good author to write about such a topic and brought a very interesting aspect and point of view to everything.
Are you an influencer? Can you start a revolution?
“Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to.
Free Essay: The Tipping Point by Malcolm Gladwell looks at a number of social epidemics and analyzes their build up to the point where they tip. “Tipping” is.
This free English Literature essay on Essay: Malcom Gladwell - 'The Tipping point" is perfect for English Literature students to use as an example. “The Tipping Point: How Little Things Can Make a Big Difference.”By Malcolm Gladwell. Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the tipping ggettsy.cfing to Gladwell the tipping point is the moment at which "an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire".
The Tipping Point by Malcolm Gladwell. 9 Pages Words February Saved essays Save your essays here so you can locate them quickly! The Tipping Point Essay understand how your job works and how to be able to supervise and lead others. In the book, The Tipping Point, there are three types of people that have very specific skills and qualities that a supervisor should have.