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Module 5: Data Preparation and Analysis

Overcoming Challenges

❶This amount of information is not enough information to conclude that vision correction affects economic productivity.

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Analysis is more than coding
Bridging Quantitative and Qualitative
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What can be derived from the above is that they are many different methods to analyze qualitative data and coding is only one of them. This is related to the variousphilosophical traditions and methodological frameworksbehind.

The analysis of embodied lived experience for instance is rooted in phenomenology and phenomenologists forego coding of data all together. Researchers following the interpretivist paradigm where the above listed sequential analyses techniques belong to even perceive coding as an abhorrent incompatible act for data analysis. Thus, properly informedproponents of these traditions would even state: It helps them to manage, sort through and organize their data corpus.

If you decide that coding is an appropriate method to approach the analysis of your data, there is still a lot to learn.

If you never cooked a meal before, being provided with all the pots and pans necessary and the ingredients like meat, vegetable, eggs, cheese, spices etc. Technically speaking, coding means to attach a label to a selected data segment. This is something you learn very quickly like operating a stove.

But when is a code just a descriptive label, a category, a sub code, a dimension or a theoretical code? Software is not able to tell you or makes such decisions for you. The process of developing a good code system is already more than coding in the technical sense of just attaching a label to a data segment. Furthermore, having coded the data is not the end of the analysis process.

After coding, the data is prepared for further analysisand exploration. Frequently used tools are the code-cooccurence explorer and the codes-PD table for the purpose of cross-case comparisons. Results can be saved in various forms as a basis for new queries, for instance supporting researchers in identifying types and typologies in the data. Thus, analysis is more than coding and still largely dependent on the person sitting in front of the computer using thesoftware tool.

As I have no idea how his attitude and his decision would betoday, I decided not to include the original foreword, except for thefollowing quotation which, I promise, will remain true for some time tocome: Your will find pointers whether CAQDAS is a useful choice and where researchers have used it for data organization and management only.

The list is adapted from online QDA http: Action research consists of a family of research methodologies. The focus is a social problem, rather than the theoretical interests of a scientist.

The aim is to promote change by engaging participants in a process of sharing knowledge. It contains among other elements also components of field research. Types of data include interviews, focus groups, observation, participant observation, participant-written cases and accounts.

How Professionals Think in Action. The practice of action inquiry, in P. Bradbury eds , Handbook of Action Research: Participative Inquiry and Practice.

Teaching and Learning in Motion. Life History and biographical research is today often used interchangeably. Data are collected in form of narrative interviews. Of interest is the entire life story in terms of its genesis and how it is constructed in the present. The steps of data analysis involve thematic analysis, the reconstruction of the life history, a microanalysis of individual text segments, contrastive comparisons and the development of types and contrasting comparison of several cases.

Rosenthal proposes a combination of methods to analyze biographical data. Another example is the study by Gouthro Roberts , Brian Structures of meaning and objective Hermeneutics. Columbia University Press, S. Oevermann, Ulrich et al. Die Methodologie einer objektiven Hermeneutik und ihre allgemeine forschungslogische Bedeutung in den Sozialwissenschaften, in Hans-Georg Soeffner ed.

Fischer, Wolfram and Kohli, Martin Methoden der Biographie- und Lebenslaufforschung. Implications for Policies and Practices in Adult Education. Deviant Action and Self-Narration: Journal of the Theory of Social Behaviour, Vol 25 2 , A case study is based on an in-depth investigation of a single individual, group, or event to explore causation.

It may involve the collection of both qualitative and quantitative like documents, archival records, interviews, direct observation, participant-observation, physical artifacts. Several analytic strategies for case studies have been described like placing the evidence in a matrix of categories, pattern matching, statistical procedures, and also coding has been proposed as a way to approach analysis.

It is a collection of ethnographic case studies of literacy practice in various marginalized cultural communities. A methods source book. Casting nets and testing specimens: Two grand methods of psychology. Conversational Analysis or CA is the study of naturally occurring talk-in-interaction, both verbal and non-verbal, in order to discover how we produce an orderly social world. It does not refer to context or motive unless they are explicitly deployed in the talk itself.

The method was inspired bythe ethnomethodology of Harold Garfinkel and further developed in the late s and early s by the sociologist Harvey Sacks. Today CA is an established method used in sociology, anthropology, linguistics, speech-communication and psychology.

Typically data are subjected to afine-grained sequential analysis based on a sophisticated form of transcription. In addition to sequential analysis, coding approaches have also been used in recent years for identifying recurrent themes. The use of coding in conversational analysis however is questioned as an appropriate form of analysis by some.

Ten Have, Paul A Practical Guide , Thousand Oaks: Making Thinking Visible with Atlas. Discourse Analysis DA and Critical Discourse Analysis CDA both encompass a number of approaches to study the world, society, events and psyche as they are produced in the use of language, discourse, writing, talk, conversation or communicative events.

It is generally agreed upon that any explicit method in discourse studies, the humanities and social sciences may be used in CDA research, as long as it is able to adequately and relevantly produce insights into the way discourse reproduces or resists social and political inequality. Thus, the data collection can be comprised of a number of different data formats.

An example is provided by Graffigna and Bosio Textual Analysis for Social Research. Fairclough, Norman; Clive Holes The Critical Study of Language. Graffigna, Guendalina and Bosio, A. International Journal of Qualitative Methods 5 3 , article 5. Ethnography is a multi-method qualitative approachthat studies people in their naturally occurring settings. The purpose is to provide a detailed, in-depth description of everyday life and practice. An ethnographic understanding is developed through close exploration of several sources like participant observation, observation, interviews, documents, newspapers, magazine articles or artifacts.

The results of an ethnographic study are summaries of observed activities, typifications or the identification of patterns and regularities. Computer applications in qualitative research. Qualitative Social Research, 8 3 , Art. Qualitative Social Research, 10 2 , Art. The founder of Ethnomethodology Harold Garfinkel , developed this methodto better understand the social order people use in making sense of the world through.

As data sources he uses accounts and descriptions of day-to-day experiences. The aim is to discover the methods and rules of social action that people use in their everyday life. The focus is on how-question, rather than why-question as underlying motives are not of interest. Ethnomethodologists conduct their studies in a variety of ways focusing on naturally occurring data. Central is the immersion in the situation being studied. They reject anything that looks like interview data.

She first used content analysis in with Marjorie Lyles to study upward influence in joint ventures. Rindova uses content analysis to examine patterns of organizational sensegiving and media sensemaking. She has conducted both open-ended and structured content analysis for theory development and theory testing. Weber examines cultural and institutional dynamics at the level of markets and fields. He uses content analysis to identify repertoires of meaning cultural toolkits , and to relate these repertoires to social structures.

He has used documents produced in different languages by firms, financial analysts, movement activists and newspapers; and analyzed them for sensemaking, framing and justification repertoires as well as for associative meaning structures. Zachary uses content analysis to investigate phenomena related to issues of organizational identity and signaling by examining a variety of organizational narratives.

His work has focused on operationalizing constructs using CATA and testing the performance implications of firm-level measures. Zavyalova uses content analysis to study management of social approval assets, such as reputation and celebrity.

She specifically focuses on the process of social perception management after wrongdoing. In a recent paper published in the Academy of Management Journal , Zavyalova employed manual and computer-assisted content analysis techniques in the context of product recalls.

Terry College of Business. Bridging Quantitative and Qualitative Content analysis is valuable in organizational research because it allows researchers to recover and examine the nuances of organizational behaviors, stakeholder perceptions, and societal trends.

Overcoming Challenges Although content analysis is increasingly used by management researchers as a tool to analyze text and qualitative data, many researchers are unfamiliar with the various content analysis techniques and how to deal with challenges inherent in its application.

Organization Research Methods , A Tale of Two Assets: Academy of Management Journal , Academy of Management Journal. Mike Bednar University of Illinois Bednar's research focuses on corporate governance and executive leadership. David Deephouse University of Alberta Deephouse used content analysis to examine the social evaluations of business organizations, specifically the legitimacy and reputation of Twin Cities commercial banks, the reputation of accounting firms, and stakeholder-specific evaluations of Wal-Mart.

Each descriptive statistic summarizes multiple discrete data points using a single number. They can tell the researcher the central tendency of the variable, meaning the average score of a participant on a given study measure. The researcher can also determine the distribution of scores on a given study measure, or the range in which scores appear. Additionally, descriptive statistics can be used to tell the researcher the frequency with which certain responses or scores arise on a given study measure.

This amount of information is not enough information to conclude that vision correction affects economic productivity.

Inferential statistics are necessary to draw conclusions of this kind. Inferential statistics allow the researcher to begin making inferences about the hypothesis based on the data collected. This means that, while applying inferential statistics to data, the researcher is coming to conclusions about the population at large.

Inferential statistics seek to generalize beyond the data in the study to find patterns that ostensibly exist in the target population. This course will not address the specific types of inferential statistics available to the researcher, but a succinct and very useful summary of them, complete with step-by-step examples and helpful descriptions, is available here. Conducting Research in Psychology:

Descriptive Statistics

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Quantitative Data Analysis Resources The Rice Virtual Lab in Statistics also houses an online textbook, Hyperstat. This textbook introduces univariate and bivariate analysis, probability, distribution and hypothesis testing.

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Methodology chapter of your dissertation should include discussions about the methods of data analysis. You have to explain in a brief manner how you are going to analyze the primary data you will collect employing the methods explained in this chapter.

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By the time you get to the analysis of your data, most of the really difficult work has been done. It's much more difficult to: define the research problem; develop and implement a sampling plan; conceptualize, operationalize and test your measures; and develop a design structure. Qualitative data refers to non-numeric information such as interview transcripts, notes, video and audio recordings, images and text documents. Qualitative data analysis can be divided into the following five categories: 1. Content analysis. This refers to the process of categorizing verbal or.

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15 Methods of Data Analysis in Qualitative Research Compiled by Donald Ratcliff 1. Typology - a classification system, taken from patterns, themes, or other kinds of. Module 5: Data Preparation and Analysis Preparing Data. After data collection, the researcher must prepare the data to be analyzed. Organizing the data correctly .