If we could disabuse him of his belief that we were Communists or else willing pawns of the international Communist conspiracy, perhaps he would call off his dogs. The idea that we could reason with such people was naive. Nevertheless, at the time it seemed the best course of action to follow. It was a waste of time and money. DeLoach was not a man who could really speak for Hoover, and we spent most of our time trying to answer charges he was unwilling to admit the FBI had made.
Toward the end of the interview we realized that he was playing an elaborate and patronizing game with us, treating us with a strict courtesy that barely hid his contempt. We left more frustrated than when we had arrived. Not only would the FBI not cease and desist, they would not even talk to us about the matter. Had others not dealt with the matter in such detail, I might have avoided any commentary.
Unfortunately, some of these commentators have told only the bare facts without suggesting the reasons why Martin might have indulged in such behavior. They have also left a false impression about the range of his activities. Martin and I were away more often than we were at home; and while this was no excuse for extramarital relations, it was a reason. Some men are better able to bear such deprivations than others, though all of us in SCLC headquarters had our weak moments. We all understood and believed in the biblical prohibition against sex outside of marriage.
It was just that he had a particularly difficult time with that temptation. Part of his appeal was his predominant role in the black community and part of it was personal. During the last ten years of his life, Martin Luther King was the most important black man in America.
That fact alone endowed him with an aura of power and greatness that women found very appealing. He was a hero — the greatest hero of his age — and women are always attracted to a hero.
But he also had a personal charm that ingratiated him with members of the opposite sex. He was always gracious and courteous to women, whether they were attractive to him or not. He had perfect manners.
He was well educated. He was warm and friendly. He could make them laugh. He was good company, something that cannot always be said of heroes. These qualities made him even more attractive in close proximity than he was at a distance.
Later I would see them talking together, as if they had known one another forever. I was always a little bewildered at how strongly and unerringly this mutual attraction operated. A recent biography has suggested without quite saying so that Martin had affairs with white women as well as black. Such a suggestion is without foundation. I can say with the greatest confidence that he was never attracted to white women and had nothing to do with them, despite the opportunities that may have presented themselves.
Early in the game the FBI began to bug our various hotel rooms, hoping to discover our strategy but also to gather evidence that could be used against Martin personally. I remember in particular a stay at the Willard Hotel in Washington, where they not only put in audio receivers, but video equipment as well.
In analyzing his results, Cade discovered that the wilting heat, coupled with a lack of hydration, resulted in subjects who were very low on electrolytes like sodium and potassium, sometimes losing six to nine pounds of water per practice session—with some footballers having anecdotes of 15 to 20 pounds lost during games.
Cade felt that players suffered from low blood volume and low blood sugar. Many, in fact, were being hospitalized after overexerting themselves without drinking enough water, traditionally seen as a way of building toughness in players. Those who remained on field were surely not playing up to their potential.
Cade mixed water, sugar, salt, and lemon juice, then ordered them to drink the solution to keep their bodies in balance. By , the Gators were all consuming "Gatorade," and incidences of heat stroke fell sharply. The Gators secured a record in ; the team became renowned for their renewed energy during the second half, and ignited a transformation in sports science.
Decades later and backed by a massive promotional machine, Gatorade has permeated both professional sports and amateur athletics alike, replenishing electrolytes lost during physical activity. Roughly million cases were sold in alone. With the sports drink having been born on the Gators's playing field and invented by a University of Florida employee, it's not hard to see why both Cade's estate he died in and the school get a percentage of royalties from sales, an agreement that's still in place today.
But if they had their way, the university would be getting all of it. When UF realized that they had been shortsighted in assessing the brand's mass market appeal—and that they were missing out on profits—they allegedly told Cade that the drink belonged to them.
While Cade was a university employee, funds for his work actually came from the government—specifically, the Department of Health.
He also managed to avoid signing an agreement solidifying his inventions as school property. For these reasons, and because both sides anticipated an endless and costly legal jiu-jitsu match in their futures, the two accepted a federal ruling in The Gatorade Trust would continue to receive their royalties, and the school would take 20 percent of the disbursement. Initially, that meant one cent for every gallon of Gatorade sold, a fraction of the five cents owed to the Trust.
That's a considerable sum, but it's nothing compared to what poured out in the decades to come. When Stokely Van-Camp was purchased by Quaker Oats in , they kicked off a heavy promotional campaign that highlighted Gatorade in commercials and sponsored teams. With us, You can hire a writer to work on your paper any time of day. Here you can buy essays. Our writers are skilled and honest and they can tackle almost any written assignment in any field.
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Before manually reviewing the papers, here is what we initially found using a free tool called Copyleaks. No universally adopted definition of academic plagiarism exists; however, this section provides several definitions to exemplify the most common characteristics of academic plagiarism.. According to Bela Gipp academic plagiarism encompasses: "The use of ideas, concepts, words, or structures without appropriately acknowledging the source.
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